Many factors work together to drive eCommerce sales and this infographic lays out many of those factors. It’s easy to focus on a single aspect of the whole effort and get tunnel vision, but having an overview of your eCommerce storefront can expose you to new solutions to solve old conversion problems.
Did you know that retailers across the globe lost $69 billion due to out-of-stock conditions in 2013?
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The major job of merchandising your online catalog to increase conversion rates can be overwhelming!
Just the sheer amount of data an online merchandiser needs to digest in order to make smart digital merchandising decisions can require a huge team of employees:
When it comes to nifty add-on tools, IBM WebSphere Commerce has generated quite a few. And it's no wonder, because, as far as application and integration platforms go, few are as robust and responsive as IBM's.
Companies around the world use the platform to conduct business, and while plenty of add-ons expand the software in helpful and useful ways, few are as merchandiser-friendly and able to make efficient use of WebSphere's analytics as Smart Merchandiser.
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We’ll be in San Diego May 11-13th for IBM’s Amplify 2015, and we’d love to see you at the San Diego Convention Center! Our team will be on-hand to answer your questions about Smart Merchandiser and provide demos of the platform that is changing the way digital merchandisers sell online.
When you're selling items online, you must bridge a tactical disconnect between the buyer and the item for sale.
The customer can’t pick up the item or try it on – a vital part of the sales process. With the loss of touch, the visual element takes center stage and now becomes essential. Digital merchandisers must account for and overcome this loss of the physical elements in the process of selling and buying.
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