Social media is playing an increasingly vital role in the realm of eCommerce merchandising and online shopping. Every decision that a company makes is based on the habits of a core group of consumers. This extends to what products customers browse online, what they’re doing on Facebook, and who’s following whom on Twitter. Social media is just one of the many important tools that bleed into eCommerce analytics, fueling a company’s decision on where to spend their money.
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So you hired a savvy kid straight out of college to run your social media and you have thousands of followers who just love your posts, but you are not seeing much of a return on your social media efforts. This most likely means you aren’t taking the feedback provided by social media and applying it to your merchandising efforts. By tracking social media buzz, you can help predict which products will be best sellers and feature them on your eCommerce store. If these trending items are hidden on your site, consumers may be very disappointed when it is not easy to find these popular items that drew them to the site in the first place.
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