It’s well known that when it comes to running an online business, repeat customers are far more valuable than new ones. According to a recent report by Adobe, 40 percent of eCommerce revenue comes from repeat shoppers. And since these customers make up such a small percentage of total visitors (just eight percent), marketing departments would need to bring in five to seven new customers in order to match the purchasing power of just one repeat shopper. This means that if you aren’t focusing a significant amount of attention on your existing customer base, you could be missing out on some serious revenue.
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