Smart Merchandiser Blog

Turn on the radar for your retail storefront!

Analytics provides an important way to measure how well your products are doing in a digital retail business. They act as a report card of the effectiveness of your merchandising and marketing efforts. Without analytics, you are flying blind and making wild guesses into where to invest your efforts.

Our team is always looking to improve Smart Merchandiser and with this latest release we have added some great new features!

With the countless distractions and online shopping alternatives available to today’s ecommerce customer, if you don’t capture their attention immediately, they’re likely to lose interest and move on. And that’s why strong design and effective merchandising are so crucial to the success of your online business. Here are a few key tips on best practices when it comes to ecommerce design.

Good inventory management is the cornerstone of any successful eCommerce enterprise. The smoother and more efficient your inventory management system, the less likely you are to run into costly errors and setbacks. So here are a few key tips for better inventory management:

Social media is playing an increasingly vital role in the realm of eCommerce merchandising and online shopping. Every decision that a company makes is based on the habits of a core group of consumers. This extends to what products customers browse online, what they’re doing on Facebook, and who’s following whom on Twitter. Social media is just one of the many important tools that bleed into eCommerce analytics, fueling a company’s decision on where to spend their money.

It’s well known that when it comes to running an online business, repeat customers are far more valuable than new ones. According to a recent report by Adobe, 40 percent of eCommerce revenue comes from repeat shoppers. And since these customers make up such a small percentage of total visitors (just eight percent), marketing departments would need to bring in five to seven new customers in order to match the purchasing power of just one repeat shopper. This means that if you aren’t focusing a significant amount of attention on your existing customer base, you could be missing out on some serious revenue.

So you hired a savvy kid straight out of college to run your social media and you have thousands of followers who just love your posts, but you are not seeing much of a return on your social media efforts. This most likely means you aren’t taking the feedback provided by social media and applying it to your merchandising efforts. By tracking social media buzz, you can help predict which products will be best sellers and feature them on your eCommerce store. If these trending items are hidden on your site, consumers may be very disappointed when it is not easy to find these popular items that drew them to the site in the first place.

The holiday season is the highest inventory turnover time of the year. As inventory levels change, so should your eCommerce store. Time and time again, we stress the importance of moving items with low inventory to the bottom of the page so that such products are not taking up prime spots on your online store. This is even more important during the holiday season when the hottest items can be depleted in a matter of hours. This is why it is recommended to merchandise your online store daily this holiday season. In addition, trends are constantly changing. One day a product has no sales and the next it is featured on a talk show as the best gift for dads this season, immediately making it a hot item that needs to be featured.

LOS ANGELES, CA (PRWEB) OCTOBER 28, 2015