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Our team is always looking to improve Smart Merchandiser and with this latest release we have added some great new features!
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Finding just the right present to give to that special someone is often the toughest part of the holiday season. The only thing that is worse is finding the perfect gift, only to discover that it is out of stock. You now have your heart set on that gift and won’t be happy until you get it! This scenario is played out in the classic Arnold Schwarzenegger Christmas movie, Jingle All the Way. In the movie, Schwarzenegger has his heart on finding his son a Turbo Man action figure, the most popular toy in town, which is sold out everywhere. He goes on a mission to find the toy and stops at nothing. Do not make your customers go through the same mission to get your products this holiday season!
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As the saying goes, “beauty is in the eye of the beholder.” Beauty aside, our associations with an item’s visual appearance can be manipulated. In fact, online visual merchandisers are experts at utilizing the psychology of color to influence many aspects of online buying. Here are a few of their sophisticated tactics:
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There are elements of science and art involved in creating today's visual merchandising solutions in the ultra-competitive online retail environment. Lacking the sensory appeals, such as smell and touch, that retail stores exploit to great advantage, eCommerce marketers are obliged to focus primarily on visual merchandising.
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When you're selling items online, you must bridge a tactical disconnect between the buyer and the item for sale.
The customer can’t pick up the item or try it on – a vital part of the sales process. With the loss of touch, the visual element takes center stage and now becomes essential. Digital merchandisers must account for and overcome this loss of the physical elements in the process of selling and buying.
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