Smart Merchandiser Blog

Even the most tech savvy of us get frustrated with big updates and new software releases. The interface is different, you can’t find what you are looking for and you have to relearn the software you were just getting used to. Not to mention the download and set up process requires blocking out serious time with the IT department to get it all set up.

Finding just the right present to give to that special someone is often the toughest part of the holiday season. The only thing that is worse is finding the perfect gift, only to discover that it is out of stock. You now have your heart set on that gift and won’t be happy until you get it! This scenario is played out in the classic Arnold Schwarzenegger Christmas movie, Jingle All the Way. In the movie, Schwarzenegger has his heart on finding his son a Turbo Man action figure, the most popular toy in town, which is sold out everywhere. He goes on a mission to find the toy and stops at nothing. Do not make your customers go through the same mission to get your products this holiday season!

As a customer, there is nothing more frustrating than finding an item you love only to realize the store doesn’t have your size in stock. For example, we have all found ourselves going through discount racks and finding several items that we love, only to realize they are all size XXL. You finally give up and leave the store empty handed.

It's that time of year again — when online shoppers begin combing their favorite retail sites looking for sales and clearance deals. It's also the time time when digital merchandisers are tasked with clearing out the last inventory of the season to make space in the warehouse for next season's hot new items.

Many factors work together to drive eCommerce sales and this infographic lays out many of those factors. It’s easy to focus on a single aspect of the whole effort and get tunnel vision, but having an overview of your eCommerce storefront can expose you to new solutions to solve old conversion problems.

Attribute management is one of the most time-intensive tasks that digital merchandisers are charged with. However, the chore of adding new merchandise to your shop quickly, and being able to swap out colors and sizes as needed with an easy-to-use attribute management system.

Here are five ways that an attribute management system, like the one built right into Smart Merchandiser, can help you grow your online inventory in a snap.

For many of today’s retailers, a customer’s first impression (and maybe their only impression) of your brand is of your eCommerce site. How you present yourself online and how smoothly and seamlessly your store functions determines whether or not you’ve engaged with your new best customer or turned a casual shopper towards one of your competitors.

Louis C.K. has a bit in his comedy special, "Hilarious," where he discusses the average American's unreasonable expectations regarding customer service during the average flight.

Upon hearing of a person's frustration at waiting 40 minutes on a runway before taking off, he says, "What happened then, did you fly through the air like a bird, incredibly? Did you soar into the clouds, impossibly? . . .You're sitting in a chair in the sky."