The Problem - Color Management
It's an age-old challenge for many online retailers, especially in the apparel and accessories industry, to be able to display the same product in different colors when featured in different categories. For example, in many eCommerce UI (User Interface) models, products may have multiple color options, utilizing a color selector on the product detail page to determine the shoppers color preference. However, when a product is displayed on a category page only one of the colors will be displayed as the hero image, often leaving shoppers unaware of the additional color options.
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